My Impact:

• $400k+ Monthly Revenue Engine: Engineered direct-to-consumer email ecosystems at RealTruck that consistently drive six-figure monthly returns.

• Multi-Million Dollar Pitch Win: Architected and pitched CANS 2.0 for General Motors, securing millions in budget expansion by cutting custom-order drop-off rates.

• 120% Engagement Lift: Spearheaded the end-to-end digital overhaul of Buick.com, modernizing brand voice and platform architecture.

• Creative Leadership & Mentorship: Served as the core creative bridge between executive directors and brand sub-teams at MRM, directing and mentoring junior writers across five major automotive portfolios.

Featured Projects

1. General Motors — CANS 2.0 (Retaining Customer Orders at Scale)

• The Story: How an automated notification initiative turned into a multi-million dollar program expansion.

• The Role: Pitch lead, strategic copy direction, and client presentation.

• The Impact: Drastically reduced custom-order cancellations and secured a massive budget increase during a restricted fiscal year.

2. RealTruck — DTC Revenue Engine & Direct-to-Consumer Strategy

• The Story: Building an authentic, high-converting digital voice for a massive aftermarket enthusiast subscriber base.

• The Role: Digital Marketing Lead & Senior Copywriter.

• The Impact: Generating $400k+ in monthly email revenue while expanding the brand's physical footprint with flagship store messaging.

3. General Motors — Buick.com Complete Digital Transformation

• The Story: Overhauling a legacy automotive web platform into a modern, lifestyle-driven experience.

• The Role: Lead Site Writer.

• The Impact: Verified 120% increase in user engagement across model overviews and brand landing pages.

4. RealTruck — America’s 250th Celebration Campaign (Coming Soon)

• The Story: Executing a flagship national heritage campaign celebrating American craftsmanship and automotive culture.

• The Role: Creative direction and full-funnel copy strategy.