Strategic Rigor. Creative Vision. Zero Pretense.

14 years of building high-converting brand narratives, mentoring creative teams, and translating complex business goals into human stories.

The Professional Story

I’ve spent the last 14 years bridging the gap between high-level business strategy and creative execution. My career started in the fast-paced world of Tier 1 ad agencies—spending over a decade at Digitas and MRM Detroit as the lead voice for global automotive icons like Buick, GMC, and Cadillac.

During that time, I learned that the best creative work doesn't just win awards or look slick on a pitch deck—it moves the needle. Whether leading the complete ground-up digital redesign of Buick.com (boosting user engagement by 120%) or pitching executive leadership to secure millions in budget expansion for General Motors' automated retention programs, my focus has always been on scalable, performance-backed storytelling.

Today, as a Senior Copywriter at RealTruck, I bring that same agency rigor to the direct-to-consumer space—managing the digital content pipeline and building email ecosystems that generate over $400,000 in monthly revenue.

How I Lead

As a creative leader, I believe in clarity over complexity and coaching over dictating:

  • The Bridge Between Strategy & Execution: I thrive in the space between Executive Directors and creative sub-teams. I take high-level brand mandates and translate them into clear, actionable briefs that empower writers and art directors to do their best work.

  • Mentorship First: Having spent years guiding junior writers and cross-functional brand teams across massive portfolios, I focus on building confidence, refining strategic thinking, and helping creatives elevate their craft.

  • Calm Under Pressure: Whether presenting a creative concept to a client or navigating tight campaign deadlines, I bring a steady, reliable presence to the room.

Beyond the Screen (I’m a"Normal Person")

When I’m not architecting campaign funnels or writing copy, I’m usually unplugged and getting my hands dirty:

  • Hands-On Builder: An extensive DIY-er, I spend my weekends tackling home improvement projects, from full kitchen and home office remodels to pool patios.

  • Tech, Gaming & LEGO: A self-proclaimed tech nerd, I’m constantly testing new gadgets, experimenting with emerging AI tools, and staying current with modern hardware. When I’m off the clock, you’ll usually find me gaming or building massive LEGO sets with my boys.

  • Outdoor & Family Time: Proud husband and dad, avid gearhead, and backend tech hobbyist who enjoys a solid backyard setup and a well-built piece of gear.